The 2019 PRO Awards

PLATINUM PRO AWARD

MVPRO AWARD

MVPRO AWARD

Best Use of Disruptive Marketing

Gold Winner

Brand: Anheuser-Busch InBev
Campaign: Bud Light Victory Fridge
Agency: Fusion Marketing

Silver Winner

Brand: Ally Bank
Campaign: Banksgiving
Agency: PrizeLogic

Bronze Winner

Brand: BillingTree
Campaign: BillingTree Locked Case ABM Campaign
Agency: UviaUs

Best B2B Campaign

Gold Winner

Brand: Uber Elevate
Campaign: Uber Elevate Summit 2018
Agency: Infinity Marketing Team

Silver Winner

Brand: Eaton
Campaign: AreYouGone Trail
Agency: Jack Morton Worldwide

Bronze Winner

Brand: Emerson
Campaign: Emerson We See Campaign
Agency: Digitas, FleishmanHillard and DDB

Best Brand Awareness Campaign

Gold Winner

Brand: PepsiCo
Campaign: bubly Brand Campaign Launch
Agency: OMD

Silver Winner

Brand: The Clorox Co.
Campaign: GLAD: Toughest Bag
Agency: FCB Chicago

Bronze Winner

Brand: Johnsonville
Campaign: Johnsonville Big Taste Grill SEC Tour
Agency: GMR Marketing

Best Buzz

Gold Winner

Brand: Frito-Lay - Cheetos
Campaign: Flamin' Hot Spot: A Restaurant by Cheetos
Agency: The Marketing Arm

Silver Winner

Brand: Anheuser-Busch InBev
Campaign: Bud Light Victory Fridge
Agency: Fusion Marketing

Bronze Winner

Brand: Anheuser-Busch InBev
Campaign: AB InBev 2018 FIFA World Cup
Agencies: Octagon, WINK

Best Campaign on a Budget (under $250,000)

Gold Winner

Brand: Anheuser-Busch
Campaign: Bud Light Victory Fridge
Agency: Fusion Marketing

Silver Winner

Brand: Mondelēz International
Campaign: Lighten Up with RITZ Crisp & Thins
Agency: HMT Associates

Bronze Winner

Brand: Great Big Story
Campaign: Great Big Story SXSW Activation
Agency: Advoc8

Best Campaign Targeting Gen Z

Gold Winner

Brand: Microsoft
Campaign: Microsoft Tiny House
Agency: Riddle & Bloom

Silver Winner

Brand: Universal Orlando
Campaign: Universal Orlando Resort #universalvibes
Agency: Duncan Channon

Bronze Winner

Brand: HBO
Campaign: HBO Watch Me Become on Campus
Agency: Riddle & Bloom

Best Campaign Targeting Millennials

Gold Winner

Brand: HP Inc. and Intel
Campaign: HP Festivalization: Coachella & Panorama
Agency: Infinity Marketing Team

Silver Winner

Brand: Unilever
Campaign: Dove Hair #DoveXDunkin Campaign
Agency: United Entertainment Group

Bronze Winner

Brand: Frito-Lay - Cheetos
Campaign: Flamin' Hot Spot: A Restaurant by Cheetos
Agency: The Marketing Arm

Best Cause-Based Campaign

Gold Winner

Brand: KaBOOM!
Campaign: KaBOOM! Play Everywhere Tour Powered by Target
Agency: Pro Motion

Silver Winner

Brand: State Farm
Campaign: State Farm Neighborhood of Good
Agency: The Marketing Arm

Bronze Winner

Brand: Mars Wrigley Confections
Campaign: Hometown Salute
Agency: The Integer Group

Best Digital/Social Campaign

Gold Winner

Brand: Chilly Cow
Campaign: Save Yourself From Yourself
Agency: FCB Chicago

Silver Winner

Brand: Frito-Lay
Campaign: Teach Me How To Curl
Agency: The Marketing Arm

Bronze Winner

Brand: e.l.f. Cosmetics
Campaign: e.l.f. Beautyscape New Orleans
Agency: Duncan Channon

Best Entertainment Sponsorship or Tie-In

Gold Winner

Brand: W Hotels
Campaign: Wake Up Call
Agency: IMG Live

Silver Winner

Brand: Chrissy Teigen
Campaign: CravingsFest by Chrissy Teigen
Agency: IMG Live

Bronze Winner

Brand: HP Inc., Intel
Campaign: HP Festivalization: Coachella & Panorama
Agency: Infinity Marketing Team

Best Holiday or Seasonal-Themed Campaign

Gold Winner

Brand: Old Navy
Campaign: Holiday Your Heart Out
Agency: Grow Marketing

Silver Winner

Brand: WIN
Campaign: Somewhere To Believe In
Agency: Stein IAS

Bronze Winner

Brand: Starbucks
Campaign: Starbucks for Life
Agency: HelloWorld

Best Integrated Campaign

Gold Winner

Brand: Sunny Delight
Campaign: SunnyD Boldly Original Campaign
Agency: Sunflower Group

Silver Winner

Brand: Anheuser-Busch InBev
Campaign: AB InBev 2018 FIFA World Cup
Agency: Octagon, WINK

Bronze Winner

Brand: Saputo Cheese USA
Campaign: Incredible Family Fun
Agency: Hangar12

Best Local/Regional Campaign

Gold Winner

Brand: Kraft Heinz
Campaign: Country Time Legal-Ade Denver Celebration
Agency: Marketing Werks

Silver Winner

Brand: L.L.Bean
Campaign: Be an Outsider at Work
Agency: Jack Morton Worldwide

Bronze Winner

Brand: Anheuser-Busch InBev
Campaign: Cleveland Browns Victory Fridge
Agency: Anheuser-Busch InBev

Best Multicultural/Lifestyle/Age-Targeted Campaign

Gold Winner

Brand: Bacardi
Campaign: Bacardi No Commission
Agencies: Mosaic, Harrison & Shriftman PR

Silver Winner

Brand: Univision
Campaign: Copa Univision
Agency: Marketing Werks

Bronze Winner

Brand: AT&T
Campaign: Dream In Black
Agency: The 360 Agency

Best New Product Launch

Gold Winner

Brand: Unilever
Campaign: Magnum Hazelnut Praline Launch
Agency: Jack Morton Worldwide

Silver Winner

Brand: Nickelodeon
Campaign: Rise of the Teenage Mutant Ninja Turtles Launch with Amazon
Agency: Nickelodeon

Bronze Winner

Brand: PepsiCo
Campaign: bubly Brand Campaign Launch
Agency: OMD

Best Retail/Shopper Campaign

Gold Winner

Brand: Target
Campaign: Target Universal Thread Launch
Agency: Grow Marketing

Silver Winner

Brand: Kraft Heinz
Campaign: Publix Recipe For Happiness
Agency: HMT Associates

Bronze Winner

Brand: Mars Wrigley Confections
Campaign: Hometown Salute
Agency: The Integer Group

Best Sampling or Trial Recruitment Campaign

Gold Winner

Brand: Frito-Lay, Cheetos
Campaign: Flamin' Hot Spot: A Restaurant by Cheetos
Agency: The Marketing Arm

Silver Winner

Brand: Castello
Campaign: Castello Biergarten
Agency: Inspira Marketing Group

Bronze Winner

Brand: KeVita
Campaign: Alive Like You: Drink in Culture Sampling Campaign
Agency: Havas Formula

Best Sports Sponsorship or Tie-In

Gold Winner

Brand: Uber
Campaign: Uber Destination United
Agency: Manifold

Silver Winner

Brand: Anheuser-Busch InBev
Campaign: AB InBev 2018 FIFA World Cup
Agencies: Octagon, WINK

Bronze Winner

Brand: OMEN by HP
Campaign: Broadcaster Royale: OMEN Challenge
Agency: Infinity Marketing Team

Best Use of AI/VR/AR

Gold Winner

Brand: Major League Baseball
Campaign: Major League Baseball Home Run Derby Activation
Agency: Engine Shop

Silver Winner

Brand: Intel
Campaign: Intel Tech Learning Lab
Agency: Infinity Marketing Team

Bronze Winner

Brand: Magic Leap
Campaign: Magic Leap L.E.A.P Con Activation
Agency: Hatch.im

Best Use of Content Marketing

Gold Winner

Brand: Frito-Lay - Cheetos
Campaign: Teach Me How To Curl
Agency: The Marketing Arm

Silver Winner

Brand: The Clorox Co.
Campaign: GLAD: Toughest Bag
Agency: FCB Chicago

Bronze Winner

Brand: Eaton
Campaign: AreYouGone Trail
Agency: Jack Morton Worldwide

Best Use of Event or Experiential Marketing (Five Venues or Less)

Gold Winner

Brand: Netflix
Campaign: Netflix at AsiaPOP Comicon 2018
Agency: Jack Morton Worldwide

Silver Winner

Brand: Uniqlo
Campaign: Uniqlo Wear Your World
Agency: Factory360

Bronze Winner

Brand: Jameson
Campaign: Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful
Agency: Legacy Marketing Partners

Best Use of Event or Experiential Marketing (More than Five Venues)

Gold Winner

Brand: AB InBev
Campaign: AB InBev 2018 FIFA World Cup
Agencies: Octagon, WINK

Silver Winner

Brand: Bud Light
Campaign: Bud Light Dive Bar
Agency: Engine Shop

Bronze Winner

Brand: State Farm
Campaign: State Farm Neighborhood of Good Music Festival Experience
Agency: The Marketing Arm

Best Use of Gamification, Contests and Sweepstakes

Gold Winner

Brand: General Mills
Campaign: Honey Nut Cheerios Good Rewards
Agency: HelloWorld

Silver Winner

Brand: Eaton
Campaign: AreYouGone Trail
Agency: Jack Morton Worldwide

Bronze Winner

Brand: Redbox
Campaign: Redbox Summer and Winter Spin
Agency: PrizeLogic

Best Use of Influencer Marketing

Gold Winner

Brand: VISA
Campaign: Visa Defeats FIFA World Cup FOMO
Agency: Endeavor

Silver Winner

Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

Bronze Winner

Brand: Nickelodeon
Campaign: Nella the Princess Knight @ Target
Agency: Nickelodeon

Best Use of Video

Gold Winner

Brand: Frito-Lay - Cheetos
Campaign: Teach Me How To Curl
Agency: The Marketing Arm

Silver Winner

Brand: Universal Orlando Resort
Campaign: Universal Orlando Resort #universalvibes
Agency: Duncan Channon

Bronze Winner

Brand: American Family Insurance
Campaign: American Family Insurance, Fan Fearlessly
Agency: Engine Shop

Best Vehicle-Based Campaign

Gold Winner

Brand: Netflix
Campaign: Netflix Bird Box Experience
Agency: MC2

Silver Winner

Brand: Intel
Campaign: Intel Tech Learning Lab
Agency: Infinity Marketing Team

Bronze Winner

Brand: Nickelodeon
Campaign: Sunny Day Mobile Tour
Agency: Nickelodeon