The 2020 PRO Awards

PLATINUM PRO AWARD

NEW: Best Direct-to-Consumer Campaign

Gold Winner

Brand: Rivian
Campaign: Rivian x Honnold Foundation at Outdoor Retailer
Agency: The Pineapple Agency

Silver Winner

Brand: Burger King
Campaign: Burger King & FaZe Clan
Agency: Scout Sports and Entertainment

Bronze Winner

Brand: Samsung
Campaign: Samsung Galaxy Unpacked 1H 2020
Agency: INVNT

NEW: Best Post-COVID-Era Campaign

Gold Winner

Brand: Corona
Campaign: Cinco at Home Benefit Concert
Agency: Cogent Entertainment Marketing

Silver Winner

Brand: Stella Artois
Campaign: [email protected]
Agency: Mosaic

Bronze Winner

Brand: Alkami Technology
Campaign: Unite + Stronger Together
Agency: In-house

Best Use of Disruptive Marketing

Gold Winner

Brand: Ally Financial
Campaign: Ally + MONOPOLY – Grow Your Fortune
Agency: PrizeLogic

Silver Winner

Brand: XTRATUF
Campaign: XTRATUF x Salmon Bros April Fools’ Day Video
Agency: In-house

Bronze Winner

Brand: Progress Sitefinity
Campaign: Experience Sitefinity
Agency: LEAP Agency

Best B2B Campaign

Gold Winner

Brand: Uber
Campaign: Uber Elevate Summit 2019
Agency: Infinity Marketing Team

Silver Winner

Brand: Eaton Corporation
Campaign: Ticket of Terror
Agency: Jack Morton Worldwide

Bronze Winner

Brand: Google
Campaign: Helpful Hub
Agency: Grow Marketing

Best Brand Awareness Campaign

Gold Winner

Brand: Levi Strauss & Co
Campaign: Levi’s Haus Miami
Agency: ANTHEMIC Agency

Silver Winner

Brand: HP, Inc.
Campaign: The OMEN Gaming Lab
Agency: Infinity Marketing Team

Bronze Winner

Brand: Ally Financial
Campaign: Ally + MONOPOLY - Grow Your Fortune
Agency: PrizeLogic

Best Buzz

Gold Winner

Brand: Nickelodeon
Campaign: SpongeBob SquarePants x Kyrie Irving x Nike
Agency: In-house

Silver Winner

Brand: Frito-Lay North America
Campaign: Cheetos House of Flamin’ Haute
Agency: The Marketing Arm

Bronze Winner

Brand: St-Germain
Campaign: Maison St-Germain 2019
Agency: Nike Communications

Best Campaign on a Budget (under $250,000)

Gold Winner

Brand: IPSY
Campaign: Destination: IPSY
Agency: PMG

Silver Winner

Brand: ViacomCBS
Campaign: Nickelodeon's JoJo Siwa for Amazon Prime Day
Agency: In-house

Bronze Winner

Brand: Progress Software
Campaign: The Gold Standard
Agency: In-house

BEST CAMPAIGN TARGETING MILLENNIALS

Gold Winner

Brand: HP, Inc.
Campaign: HP Festivalization: Coachella
Agency: Infinity Marketing Team

Silver Winner

Brand: Frito-Lay North America
Campaign: Cheetos House of Flamin’ Haute
Agency: The Marketing Arm

Bronze Winner

Brand: L.L. Bean
Campaign: Fall 2019 Pop-Up Retail Campaign
Agency: Newbridge Marketing Group

Best Cause-Based Campaign

Gold Winner

Brand: LUNA Bar
Campaign: Someday Is Now
Agency: Advantage

Silver Winner

Brand: HP, Inc.
Campaign: Yo Me Sumo
Agency: Furia

Bronze Winner

Brand: American Airlines, Stand Up To Cancer
Campaign: Life’s Journeys
Agency: Serendipity Works

Best Digital/Social Campaign

Gold Winner

Brand: Mastercard
Campaign: League of Legends Esports
Agency: Rogers and Cowan PMK

Silver Winner

Brand: Dodge
Campaign: Dodge Horsepower Challenge
Agency: PrizeLogic

Bronze Winner

Brand: Progress Software
Campaign: Influencer Marketing via Blog and Podcast
Agency: In-house

Best Entertainment Sponsorship or Tie-In

Gold Winner

Brand: BMW
Campaign: Road to Coachella 2019
Agency: Mirrored Media

Silver Winner

Brand: HP, Inc.
Campaign: HP Festivalization: Coachella
Agency: Infinity Marketing Team

Bronze Winner

Brand: Mercedes-Benz USA
Campaign: Mercedes-Benz USA x Glamour – Mercedes-AMG Driving Academy
Agency: Engine Shop

Best Holiday or Seasonal-Themed Campaign

Gold Winner

Brand: AT&T
Campaign: Black Future Month
Agency: The 360 Agency

Silver Winner

Brand: Butterfly Network
Campaign: 2019 Holiday Campaign
Agencies: CitizenNet and Magnitude Digital

Bronze Winner

Brand: L.L. Bean
Campaign: S’more Out of Summer
Agency: Jack Morton Worldwide

Best Integrated Campaign

Gold Winner

Brand: Mastercard
Campaign: Rugby World Cup 2019
Agency: Octagon

Silver Winner

Brand: HP, Inc.
Campaign: HP Festivalization: Coachella
Agency: Infinity Marketing Team

Bronze Winner

Brand: HP, Inc.
Campaign: Yo Me Sumo
Agency: Furia

Best Local/Regional Campaign

Gold Winner

Brand: Pernod Ricard
Campaign: Jameson Barrel-Aged Beer Garden at the Great American Beer Festival
Agency: Legacy Marketing

Silver Winner

Brand: Saks Fifth Avenue
Campaign: Saks Carousel
Agency: 160over90

Bronze Winner

Brand: Café Bustelo
Campaign: Café Bustelo Pop Up Cafe
Agency: Inspira Marketing Group

Best Multicultural/Lifestyle/Age-Targeted Campaign

Gold Winner

Brand: Stage 13
Campaign: Family Style – A Seat at the Table
Agencies: In-house

Silver Winner

Brand: HBO
Campaign: Human By Orientation
Agency: The 360 Agency

Bronze Winner

Brand: REVOLT Media & TV
Campaign: REVOLT Summit presented by AT&T
Agency: Superfly

Best New Product Launch

Gold Winner

Brand: Land O’ Frost
Campaign: Gone Rogue Brand Launch
Agency: Activent Marketing

Silver Winner

Brand: School Specialty, Inc.
Campaign: FOSS Student First Campaign
Agency: In-house

Bronze Winner

Brand: Pernod Ricard
Campaign: The Glenlivet Drop Shop
Agency: 160over90

BEST RETAIL CAMPAIGN

Gold Winner

Brand: Amazon
Campaign: “Dormcore” Pop-Ups
Agency: Engage & Resonate

Silver Winner

Brand: ViacomCBS
Campaign: Paw Patrol: Ready, Race, Rescue Launch at Walmart
Agency: In-house

Bronze Winner

Brand: Levi Strauss & Co
Campaign: Levi’s Haus Miami
Agency: ANTHEMIC Agency

BEST USE OF SHOPPER MARKETING

Gold Winner

Brand: Quaker
Campaign: Quaker Chewy Dipps Llama Rama Beach Towel Offer
Agency: MRi

Silver Winner

Brand: Saputo Cheese USA
Campaign: Fresh Family Favorites
Agency: HANGAR12

Bronze Winner

Brand: The Kroger Co.
Campaign: Kroger’s #TransformUrDorm TikTok Challenge
Agency: 360i

Best Sampling or Trial Recruitment Campaign

Gold Winner

Brand: Under Armour
Campaign: Under Armour Run Campaign
Agencies: 160over90 and Soul Focus Sports

Silver Winner

Brand: Santa Margherita USA
Campaign: Follow the Vine
Agency: Factory360

Bronze Winner

Brand: Amazon
Campaign: “Dormcore” Pop-Ups
Agency: Engage & Resonate

Best Sports Sponsorship or Tie-In

Gold Winner

Brand: Jeep
Campaign: Champion of Adventure
Agency: Inspira Marketing Group

Silver Winner

Brand: Mastercard
Campaign: Rugby World Cup 2019 Player of the Match Award
Agency: Octagon

Bronze Winner

Brand: adidas Golf
Campaign: Code Chaos
Agency: Sparks

Best Use of AI/VR/AR

Gold Winner

Brand: Ford Motor Company
Campaign: 2020 Ford Explorer VR Test Drive
Agency: Imagination

Silver Winner

Brand: Jeep
Campaign: Champion of Adventure
Agency: Inspira Marketing Group

Bronze Winner

Brand: Ally Financial
Campaign: Ally + MONOPOLY - Grow Your Fortune
Agency: PrizeLogic

Best Use of Content Marketing

Gold Winner

Brand: State Farm
Campaign: Vehicle Loan Illusions
Agency: The Marketing Arm

Silver Winner

Brand: Frito-Lay North America
Campaign: Doritos Spark the Beat
Agency: The Marketing Arm

Bronze Winner

Brand: Metro by T-Mobile
Campaign: Metro Media Jam
Agency: SPORTFIVE

Best Use of Event or Experiential Marketing (Five Venues or Less)

Gold Winner

Brand: Bravo
Campaign: BravoCon
Agency: Superfly

Silver Winner

Brand: AT&T
Campaign: “Dream in Black” Activation at Essence
Agency: The 360 Agency

Bronze Winner

Brand: NBCUniversal
Campaign: The NBC Experience at San Diego Comic-Con
Agency: Giant Spoon

Best Use of Event or Experiential Marketing (More than Five Venues)

Gold Winner

Brand: Michelob ULTRA
Campaign: MOVEMENT by Michelob ULTRA
Agency: Mosaic

Silver Winner

Brand: Mastercard
Campaign: Rugby World Cup 2019
Agency: Octagon

Bronze Winner

Brand: Santa Margherita
Campaign: Follow the Vine
Agency: Factory360

Best Use of Gamification, Contests and Sweepstakes

Gold Winner

Brand: Ally Financial
Campaign: Ally + MONOPOLY – Grow Your Fortune
Agency: PrizeLogic

Silver Winner

Brand: Saputo Cheese USA
Campaign: Fresh Family Favorites
Agency: HANGAR12

Bronze Winner

Brand: Dodge
Campaign: Dodge Horsepower Challenge
Agency: PrizeLogic

Best Use of Influencer Marketing

Gold Winner

Brand: ViacomCBS
Campaign: Nickelodeon's JoJo Siwa for Amazon Prime Day
Agency: In-house

Silver Winner

Brand: Frito-Lay North America
Campaign: Cheetos House of Flamin’ Haute
Agency: The Marketing Arm

Bronze Winner

Brand: e.l.f. Cosmetics
Campaign: Beautyscape Bahamas
Agency: Duncan Channon

Best Use of Video

Gold Winner

Brand: Santa Margherita
Campaign: Follow the Vine
Agency: Factory360

Silver Winner

Brand: Rivian
Campaign: Rivian x Honnold Foundation at Outdoor Retailer
Agency: The Pineapple Agency

Bronze Winner

Brand: Mastercard
Campaign: League of Legends Esports
Agency: Rogers and Cowan PMK

Best Vehicle-Based Campaign

Gold Winner

Brand: Ford Motor Company
Campaign: Mustang Mach-E Reveal
Agency: Imagination

Silver Winner

Brand: BMW
Campaign: Road to Coachella 2019
Agency: Mirrored Media

Bronze Winner

Brand: Amazon Prime Video
Campaign: Jack Ryan
Agency: Riddle & Bloom